It is intended to reward on an annual basis, individuals or groups who have particularly distinguished themselves in strengthening European integration by the expression of European cooperation, openness to others and practical involvement in the development of mutual understanding.
[1] In that year, 37 people from 19 member states were selected for the prize in recognition of relevant work done.
They received their medals in national award ceremonies and had the chance to showcase their work and meet MEPs at the European Parliament in Brussels on 7–8 November.
The awarding of the European Citizen's Prize has continued annually since then, with some projects being linked to the theme of the European year, a specific area of focus which changes every year.
It may also be awarded for day-to-day activities reflecting the values enshrined in the EU's Charter of Fundamental Rights.