ESOMAR is a global professional association for market research and insights that was founded in 1947.
[3] From the revision in 2016 the title and content was changed to include data analytics.
[5] ESOMAR produces information about market, opinion, and social research as well as data analytics.
[12] Until 2019, ESOMAR produced the Research World magazine bi-monthly, with publisher Wiley Online Library claiming a worldwide circulation of close to 20,000 with the majority of the readers in Europe.
Since 2021, ESOMAR publishes Insight250, a yearly award recognising 250 leaders in the industry worldwide.