Heliotropium europaeum is a species of heliotrope known by the common names European heliotrope[1] and European turn-sole.

This is an annual herb growing from a taproot and reaching maximum heights near 40 centimeters.

The stem and oval-shaped leaves are covered in soft hairs.

The inflorescences are coiled spikes of white flowers with fuzzy or bristly sepals.

Heliotropium europaeum contains pyrrolizidine alkaloids and is poisonous.