The following years saw her taking on several other projects, which included appearances in multiple television shows and launching a fitness program, in addition to a fashion line, under her NEM brand.

In November, it was reported she had been released during a mass layoff, just as she had been written off TV to resume and focus on her acting career, similarly to her previous exit from the company.

[2][3] She wanted to become a professional soccer player, although her plans were put on hold when she suffered an ankle injury in her senior year of high school in 2002.

[16] She received Junior College All-American honors and transferred to Arizona State University, although a lack of self-confidence led her to stop playing.

"[16] She graduated with a Bachelor of Arts in business management and a minor in human resource[2][3] and moved to Los Angeles to pursue a career in modeling, acting and promotional work.

[10][17] She was also promoted to the main roster, having had just two weeks of formal training, which Eva Marie called a "whirlwind experience" which "changed my life immediately.

[16] Eva Marie made her main roster debut on the July 1 episode of Raw, in a backstage segment along with her fellow Total Divas co-stars.

[18] Eva Marie, along with the cast of Total Divas appeared on MizTV on the July 22 episode of Raw, where she slapped Jerry Lawler, claiming to make a name for herself and establishing herself as a heel in the process.

[19] Upon the debut of Total Divas program in July 2013, The Bella Twins began feuding with their co-star on the show, Natalya, with Eva Marie becoming Brie's valet.

[34] After returning in early 2014, Marie began regularly participating in tag team matches, including getting a win over AJ Lee and Tamina Snuka.

[51] Eva Marie returned on the March 9 episode of Raw, accompanying Summer Rae to her match against AJ Lee.

[59][60] Eva Marie then continued her winning streak, defeating the likes of Billie Kay,[61] Carmella,[62] and Liv Morgan.

[66] On the January 13, 2016, episode of NXT, Eva Marie competed in a number one contender's battle royal, which was won by Carmella.

[67] On the February 10 episode of NXT, Eva Marie attempted to get her revenge on Carmella by attacking her and Bayley with Nia Jax, until Asuka made the save.

[68] Eva Marie and Nia Jax subsequently went on to defeat Bayley and Carmella in a tag team match on the February 24 episode of NXT.

[70] On the March 28 episode of Raw, Eva Marie made her return to the main roster as a face helping her fellow Total Divas co-stars over an assault against Lana's then-allies; Naomi, Tamina, Emma, and Summer Rae.

[74] Throughout August, Eva Marie began faking multiple unfortunate events in order to avoid in-ring competition.

[80] By February 10, 2017, Eva Marie had begun pursuing interests outside of wrestling and began removing WWE references from her social media accounts.

[83] On the May 3, 2021 episode of Raw, a vignette aired advertising her return under a character of a "celebrity who wants to help other people",[84] in which she promoted "the Eva-Lution".

Marie's last appearance in WWE, occurred when she was involved in an injury angle on the September 27 edition of Raw, after being attacked by Shayna Baszler, who had begun using the steel steps to injure her opponents.

On November 4, Marie was reportedly released by WWE, as part of a seventh round of layoffs that involved administrative staff and talent.

[99] In 2017, Eva Marie took part in a four-person tournament at the ELEAGUE Street Fighter V Invitational alongside Shaquille O'Neal, Lupe Fiasco and Reggie Bush.

She explained the idea came from having previously created a YouTube channel where she occasionally uploads lifestyle vlogs on various subjects, and needing a platform to discuss certain topics at more length.

[112] In April 2019, she was announced as the first ambassador for Monster Energy's Reign brand and was featured in campaigns and hosted sponsored events throughout the year.