The race is for novice hurdlers, and it is scheduled to take place each year during the Punchestown Festival in late April or early May.
The event was formerly open to horses aged four or older, and for a period it was sponsored by BMW.
[citation needed] The Evening Herald became the usual sponsor of the race in 2000.
The event was subsequently backed by VC Bet, but the Evening Herald returned as sponsor in 2009.
The race was rebranded as the Herald Champion Novice Hurdle in 2013 after the sponsoring newspaper changed its name.