In the months leading up to the release of the album, John Gourley posted dozens of photos on the band's Instagram and Tumblr feeds featuring portraits of high-profile celebrities and musicians, including Thom Yorke and Kendrick Lamar, overlaid with his satanic illustrations.

The band partnered with Aviary web application suite to release a sticker pack of the various elements in these drawings, allowing fans to create their own #EvilFriends portraits and upload them to Instagram.

[4] On May 29, 2013 the band held a party in partnership with Tumblr at LAB ART Los Angeles that showcased the artwork of The Fantastic The (John Gourley and Austin Sellers) and the photography of Danger Mouse, and featured a GIF-ITI mural collaboration between John Gourley and street artist INSA.

[5] On March 7, 2013, the band released a music video for the album's lead single and title track "Evil Friends".

[8] A music video for the song, directed by That Go (Noel Paul and Stefan Moore), was released onto YouTube a day earlier.