On April 8, 2016, the website BuzzFeed streamed the stunt live on Facebook.
[1] During the 45-minute stream, the event peaked at over 800,000 live watchers, and the resulting video of the event garnered millions of views.
[2] The event was parodied a few days later on The Tonight Show.
[3] The show had attempted the stunt in September 2015 with Olivia Wilde, but cut the segment short as it was taking too long.
[5][6][7][8][9] The concept of putting rubber bands around a watermelon until it explodes first became popular on the internet as early as at least July 2012, when the stunt was filmed by The Slow Mo Guys with a very high frame-rate camera, but earlier videos date back at least to 2008.