[4] Extreme has faced legal charges of obscenity in the U.S.[4] It is associated with another adult film company, Evolution Erotica.
It became known as Extreme Associates in 1997 when Zicari, Tom Byron and Van Damage broke away from Patrick Collins' Elegant Angel and formed their own company.
Extreme Associates has been featured on America's Most Wanted, Nightline with Ted Koppel[7] and The Daily Show with Jon Stewart, and also in publications such as Time and Details.
[10] In February 2007, Extreme signed a deal to be the exclusive distributor of all-black studio Baller Nation's films.
[11] In September 2007, the company announced it would be halting DVD sales, and would be distributing content exclusively through its video on demand service, ExtremeVOD.com, which was launched in February 2006.
[2] The decision was taken due to the general downturn in porn DVD sales, and the refusal of some retailers to stock the studio's films.
[12] Extreme posts approximately one hour's worth of free content on numerous "porn tube" websites every month, in the form of clips lasting just a few minutes.
Zicari thinks the various 'Porn 2.0' user-generated content sites are useful for spreading brand awareness, even if it is difficult to measure how much this increases sales.
[14] Zicari was interviewed in the documentary; he defended the company's content and challenged Attorney General John Ashcroft to take action against him.
[7] On August 6, 2003, Black, Borden and the company were indicted by a federal grand jury in Pittsburgh on ten counts of the production and distribution by mail and the Internet of obscene pornographic materials.
[14] On March 11, 2009, Extreme Associates and its owners pleaded guilty to the reinstated obscenity charges to avoid trial, effectively shutting down the company.
The videos were directed by either Iron or Coffee Ron in a gonzo style and showcases male dominance with female submission.
[17] Actresses who have worked for Extreme Associates include Alana Evans, Alexandra Nice, Amber Lynn, Anastasia Blue,[18] Ashlyn Gere, Bridget the Midget, Heather Gables, Iroc, Jasmin St. Claire, Jessica Darlin, Jewel De'Nyle, Juanita Chong, Kendra Jade, Kristi Myst,[18] Lizzy Borden (who is also a producer[3] and director), Monique DeMoan, Nikita Denise, Stryc-9, Tiffany Mynx, and Veronica Caine (formerly Barrett Moore).
Extreme's former directors include Matt Zane,[24] Ashlyn Gere, David Luger,[25] Derek Newblood,[26] Gene Ross, Jane Waters, Luis Cypher[26] (also known as Bobby Darlin), Luciano (Michael Stefano), Scott Snot, Slain Wayne[26] (Eric Brummer), Smiley Johnson, Tiffany Mynx, Tom Byron,[5] Brandon Iron[26] and Van Damage.
[22] After leaving, he worked for Elegant Angel, Sin City and Hustler Video, before returning to Extreme as a contract director in May 2006.
[30] Several crew-members and performers walked off the set of the film when an actor was asked to ejaculate upon and then smash a model of Jesus Christ's head.