[3] FDB Møbler aimed to offer its products at competitive prices through vertical integration of hiring its own designers and managing the manufacturing and retail sales.
The company purchased Tarm Stole- og Møbelfabrik [da] to gain full control of the manufacturing supply chain.
Børge Mogensen and the designers he employed came from the Copenhagen Cabinetmaker's Guild tradition and were unwilling to prioritize affordability over craftsmanship and quality.
[7][8] Like the larger Danish furniture industry, FDB Møbler started struggled in the late 1960s as consumers preferences and purchasing habits changed.
[15] While the company was originally marketed its affordability its first incarnation, the furniture is now aimed at design conscious consumers and cost considerably more.
[14] Some notable designs originally created for FDB Møbler include the following: Corporate history: Historical product catalogs: