The 1998 poll was voted on by half a million readers, with its companion issue being sold sealed inside a plastic cover.
[7] Martin Daubney, a former features editor of FHM, noted that it added a "sense of mystique and occasion" to the issue, which went on to sell 936,000 copies.
[8] The issue's cover girl was British TV presenter Cat Deeley, who had placed at number seven; the 100 Sexiest winner was Playboy model Jenny McCarthy.
[9] The following year, FHM publicists promoted the poll by projecting a 60 ft naked image of British TV presenter Gail Porter onto the front of the Palace of Westminster.
"[14] The first British woman to top the listing was the model Kelly Brook, who was named the world's sexiest in 2005, the most successful poll to that point.
[17][18] FHM caused controversy when the entry's accompanying blurb warned its readers to "pass the sick bucket" and described Pejic as a "thing".
Following a backlash, FHM removed the text from their website, spoke directly with Pejić and issued a public apology, saying that the online entry "wasn't subbed prior to going live".
[19] The list included its oldest entrant ever, 80-year-old food writer Mary Berry, who was placed at number 74,[20] while the sexiest woman that year was British actress Michelle Keegan.
[21] Speaking in November 2015 as FHM suspended its print publication, a spokesman reflected that the poll was what the magazine was best known for, and that it had "helped propel the careers of many well-known actresses, musicians and models".
[3] Similar lists published by the US version of FHM had been topped by women such as model Lauren Bush and socialite Paris Hilton.
[36] Speaking about the result, FHM editor Ross Brown remarked: "Our most eligible list consists of much more than just sex appeal and our readers recognise a good catch when they see one.
To commemorate the tenth edition of the poll in May 2004, FHM published a list ranking the 50 sexiest women of the previous ten years.