FIFA Champions Badge

FIFA owns, makes and licenses-out the physical badge, which can only be worn on first-team kits (not on derivative versions, or on training clothing), of the reigning title-holders and is thus a temporary award.

[10] As well as the prestige, the award brings commercial benefits to the recipients through sales of kits that include the new FIFA badge.

For example, in 2009, the English FA granted Manchester United, the reigning 2008 FIFA Club World Cup holders, permission to wear the badge during FA Cup fixtures but not in the Premier League,[12] and a similar arrangement was sought for Liverpool when they became 2019 holders,[3][13] but they did grant the club the right to use the badge for one home Premier League fixture, against Wolverhampton Wanderers on 29 December 2019 (their first home match after becoming world champions).

[14][15] In contrast, both Real Madrid and Barcelona were allowed to wear the FIFA Champions Badge on their shirts during all of their Spanish La Liga fixtures.

[5] Manchester City, following their success in 2023, were granted permission by the Premier League to wear the badge for the remainder of the 2023/24 competition.

Roberto Soldado wears the FIFA Champions Badge (upper left) on his Spain national football team kit in 2013, after his nation won the 2010 FIFA World Cup .
Carli Lloyd wears the FIFA Champions Badge on her United States women's national soccer team kit; the U.S. women's team has held the award from 5 July 2015–20 August 2023, a national team record.
Cristiano Ronaldo wears the FIFA Champions Badge (upper left) on his Real Madrid kit. Real held the FIFA badge continuously for 1,098 days, a record for any club team. [ 5 ]