FORA.tv was formed in 2005 to produce and distribute videos on the most compelling public conversations regarding issues and ideas that matter.
He assembled a founding team made up of Bob Appel, Stuart Schulzke, Trevar Mazza, and Allen Claghorn.
Its curated library featured more than 25,000 unmediated videos drawn from its clients’ live events, lectures, and debates at universities, think tanks, conferences, etc.
[6] In February 2009, the company partnered with Wired in creating a channel for videos about technological, science, business, and cultural issues.
[14] The earlier version of the website had boasted that "brilliant ideas are expressed everyday, everywhere, and we don't want you to miss them" and invited a visitor to "watch events".