Founded on May 30, 2010, as FaZe Sniping, the organization has professional players and content creators from around the world, across multiple games.
[7] Originally, the group were a Call of Duty clan founded by three players, Eric "CLipZ" Rivera, Jeff "House Cat" Emann (now known as "Timid") and Ben "Resistance" Christensen.
[12] In 2015, former social media platform Hubrick, run by Norwegian entrepreneur Sebastian Geurts, invested in FaZe Clan.
[11][13] In January 2016, FaZe Clan acquired European esports team G2 Esports's Counter-Strike: Global Offensive international lineup,[14] who competed as FaZe Clan in the 2016 MLG Major Championship: Columbus,[15] The team won second place in ELEAGUE Major: Boston 2018, losing to US-based Cloud9.
[18] In 2018, Greg Selkoe, founder of streetware web retailer Karmaloop, became the president of FaZe Clan, with Trink becoming the CEO.
Throughout 2019, musicians Ray J, DJ Paul, Offset, Swae Lee, Yo Gotti, Pitbull, and Disco Fries, basketball players Meyers Leonard, Josh Hart, Ben Simmons, Jamal Murray, footballer Gregory van der Wiel, skateboarder Nyjah Huston, radio host Big Boy, music executives Sylvia Rhone, Troy Carter and Guy Oseary and actor Chris O'Donnell invested in FaZe Clan.
[20][21][22][23][24] In December 2019, FaZe closed its series A led by entrepreneur Jimmy Iovine and mobile e-commerce platform NTWRK.
[32] The same year, a merger was announced with special purpose acquisition investors B. Riley Principal to become a public company listed on NASDAQ, with an expected initial valuation of about $1 billion.
[33] The merger was approved by the U.S. Securities and Exchange Commission,[34] and the company went public on July 20, 2022, however with a lower than announced valuation of $725 million.
Upon the token's launch and revelation to the public that it was a pump and dump, FaZe removed Kay and suspended Jarvis, Teeqo, and Nikan for their involvement.
[37][38] The company had only received a portion of the money they were promised by private investors ahead of their merge with B. Riley Principal 150 Merger Group.
[44] In March 2023, it was reported that the company received a notice of delisting, which gave them 180 days to raise the stock price above one dollar.
[53][54] On May 6, 2024, the Esports World Cup Foundation, funded by the Saudi Arabia Public Investment Fund and organizers of the Esports World Cup tournament series, announced the 30 organizations (known in the ESWC as Clubs) who would make up the Club Support Program, with FaZe Clan being one of them.
[64] On May 2, 2019, Activision Blizzard announced that Atlanta Esports Ventures had purchased one of the first five franchise slots for the Call of Duty League.
FaZe Clan has partnered with caffeinated drink mix brand Gamma Labs' G Fuel since 2012, which is currently one of the longest promotional collaborations in esports.
[69] On May 2, 2019, Atlanta Esports Ventures announced the purchase of a franchise spot in Call of Duty league in partnership with FaZe Clan.
On March 14, 2019, FaZe Clan collaborated with clothing brand Siberia Hills for a limited-time hoodie release.
On September 26, 2019, football club Manchester City announced its partnership with FaZe Clan for content creation and clothing.
[87] On March 15, 2020, FaZe Clan unveiled Fight 2 Fund, its four-week charity Call of Duty: Warzone event, in which social media influencers, YouTubers, streamers, celebrities, sportspeople and musicians participate.