Both the ice lolly on a stick brands 'Zoom' and 'FAB', were introduced in United Kingdom by J. Lyons & Co. Ltd., and were brought out in order to take advantage of the popularity of Gerry Anderson's television series Fireball XL5 and Thunderbirds.

Initially the Zoom's commercial target was for boys only, being rocket shaped, which left a vast market niche that was filled by the development of the "Fab"; a more feminine looking lolly designed in mind for girls.

[1] Regularly used in the show was the phrase "F-A-B" as an equivalent to "Roger" (communications jargon indicating that a message has been received).

[2][3] The lolly consists of strawberry fruit ice and cream with the top portion dipped in chocolate and coated with hundreds and thousands.

The fab lolly, Fruit And Berries, has changed from a jelly type centre many years ago, to strawberry ice used now.