The name was used for various personal care products (including cosmetics) that were manufactured under the direction of Samuel Rubin (from the late 1930s to 1964), and then by George Barrie (from 1964 to 1984).
Barrie supervised the introduction of the popular Brut toiletry line for Fabergé, which was promoted by football players Joe Namath, Paul Gascoigne and Kevin Keegan, as well as boxer Henry Cooper and actress Kelly LeBrock,[5] among others.
He received a salary of $15,000 per year, a rent-paid luxury apartment in New York City (where Fabergé's HQ was located), unlimited travel expenses and use of the company's private fleet of planes and helicopters.
In 1977, Barrie launched the Farrah Fawcett hair product and fragrance lines, and he signed the actress and star of Charlie's Angels to a promotional contract with Fabergé.
By 1984, the company had expanded its personal care products to Aphrodisia, Aqua Net Hair Spray, Babe, Cavale, Brut, Ceramic Nail glaze, Flambeau, Great Skin, Grande Finale, Just Wonderful, Macho, Kiku, Partage, Tip Top Accessories, Tigress, Woodhue, Xandu, Zizanie de Fragonard, Caryl Richards, Farrah Fawcett, and Fabergé Organics.
In 1984, McGregor Corporation (controlled by Israeli financier Meshulam Riklis), the marketer of Botany 500 clothing, acquired Fabergé and discontinued many Fabergé-branded products.
New product lines were introduced, including men's, women's and children's apparel under the trademarks Billy the Kid, Scoreboard and Wonderknit.
Lever Fabergé today owns hundreds of cosmetics, household and other brands, including Dove, Impulse, Sure, Axe, Organics, Timotei, Signal, Comfort, Domestos, Surf, Sun, and Cif.
On January 3, 2007, Pallinghurst Resources (now Gemfields), an investment advisory firm based in London, announced that it had acquired Unilever's entire global portfolio of trademarks, licences and associated rights relating to the Fabergé brand name for an undisclosed sum.
In October 2007, the company announced that it intended to restore Fabergé to its rightful position as a leading purveyor of enduring and endearing personal possessions.