Fade In is a 1968 American romantic drama film (released in 1973) starring Burt Reynolds and Barbara Loden.

Rob owns a ranch that is being used as a location, and he offers himself and his friends Russ and Bud to work as drivers for the cast and crew.

He in turn later tries to show off for her, riding wild horses in a rodeo setting, being thrown off quickly but maintaining his humor.

After an evening of lovemaking at her motel, Jean gets a call from Bill, her friend with benefits from Los Angeles, who tells her he is coming to the location to visit.

In a 1973 interview with writer Emory Lewis, playwright Mart Crowley stated, "I did write one film, Fade-In, with Barbara Loden and Burt Reynolds in starring roles.

"[2] Filming started in July 1967[3] and was shot at the same time as the Western Blue on the same location in Moab, Utah, using some footage from that movie although it had a separate story, cast and crew.

"[7] Five years after its intended release, Fade-In premiered on television on The CBS Late Movie on November 8, 1973.

"[8] A few years later, after Paramount had cancelled its release and relegated it to late night television, he ruefully said, "It should have been called Fade Out.