The company was founded in 1916, in Oakland, California, by Rollie, William, Frank and Claude Fageol, to manufacture motor trucks, farm tractors and automobiles.
[1] It was located next to Oakland Assembly, then a Chevrolet factory originally built in 1917 by William Durant, which later became part of General Motors.
Following their successful introduction, the vehicles were renamed "Safety Coaches", a term intended to imply greater value.
Fageol trucks became favorites of the industry owing, in part, to the dual range, mid-mounted transmission.
[7][8] Fageol produced tractors, buses and trucks, at least three luxury cars, as well as engines for land vehicles and ships.
The company reached an agreement with Rush Hamilton of Geyserville, California to manufacture a tractor with spiked rear wheels.
Frank R. and William B. Fageol, with Louis H. Bill, built and marketed what was to be the most expensive luxury car of the time using the Hall-Scott aircraft engine.
Marketed as the "Fageol Four Passenger Touring Speedster", only three were known to have been produced before the government took over the engine manufacturing plant to build war planes, ending production.