[3] FairBreak's vision is "[a] world where people have fair and equal access to opportunities that enable them to succeed in their chosen endeavor, independent of gender or geographical location.

"[4] Its mission statement is "to create opportunities that progress gender equality on a truly global scale, using cricket as our primary vehicle".

[5] FairBreak was founded in 2013 by Lisa Sthalekar, a former captain of the Australian women's cricket team, and her then manager, Shaun Martyn.

Their management contract terms were unusual, because Sthalekar, although expected to train and perform like a professional athlete, was being paid very little for her work as an international cricketer, and thus was not being rewarded in any way similar to that of her male counterparts.

[11] As of August 2015, the proposed WICL competition had become a two-week long Twenty20 championship, and the company was partnering with Edinburgh Business School, Hindustan Institute of Technology and Science and the University of Western Australia to create scholarship opportunities for leading players.

That month, Martyn told Sports Business Journal that the company had been "working very hard" with cricket boards and the ICC in an effort to find "the appropriate window in the calendar".

[15][16] The same year, the company also began working with an Australian charity, SolarBuddy, to install solar lights in off-the-grid communities in Africa, India and Papua New Guinea.

[31][32][33][34] Martyn has claimed that in staging the Invitational, which he says is "global", FairBreak is not seeking to compete with domestic women's cricket franchise tournaments.

His vision has shifted, and is now centred on players from ICC Associate Member nations, who he felt were missing from the domestic franchise leagues.

[13] According to Arab News, the Invitational: "... provides a welcome opportunity for associate players to play against and alongside some of the world’s best female cricketers.

"[1]In another article commenting on the inaugural Invitational, Cricket Europe praised the event as 'an undoubted success', and as 'doing a great job'.

[35] However, The Guardian was more cautious, commenting that "... there remain question marks over whether the enterprise is financially sustainable over the longer term," and suggesting that "[t]he idea that [Martyn] would be no threat to the ICC," if he were to achieve his goal for the Invitational "... seems naive at best.

[44] FairBreak also supports the Sri Ayyappan School in Bangalore, India, with solar lights, cricket equipment, and regular visits from ambassadors and players.