[2][3] Examples of this effect are the banana wars; the formation of the United Fruit Company (now Chiquita Brands Intl.
[6][7] In Colombia, banana companies have been known to get involved with paramilitaries that kill human rights activists and confrontations with labor unions.
[9] The agricultural production of bananas on a large scale often uses more pesticides (and fungicides, fertilizers) than any other fresh fruit commodity.
[10] Fair Trade banana production promotes sustainable farming practices,[11][12] but these result in a higher supermarket price which some consumers are willing to pay for ethical reasons.
[22] In the Dominican Republic, Shreck found minimum pricing,[23] and exclusivity of certification worsened socioeconomic disparity within farming communities, and limited access for non-certified farmers to the market.
[26] The Fairtrade Foundation campaign 2014-2016 used Foncho (full name Albeiro Alfonso ‘Foncho’ Cantillo) a farmer from Cienaga, Colombia, and member of a Fairtrade-certified co-operative called Coobafiro as the face for a year long video campaign for schools, starting with a visit to the UK to appear at Fairtrade Fortnight.