Faith Baldwin (October 1, 1893 – March 18, 1978) was an American writer of romance novels and other forms of fiction,[1] often concentrating on women characters juggling career and family.

The New York Times wrote that her books had "never a pretense at literary significance" and were popular because they "enabled lonely working people, young and old, to identify with her glamorous and wealthy characters".

[3] After three years, her family moved to Manhattan and finally settled in Brooklyn Heights, an upper-middle-class neighborhood in New York City.

In Brooklyn Heights, Baldwin lived an upscale childhood which would influence the settings and scenarios of her later work.

Accustomed to an affluent lifestyle, Baldwin, in 1914, resided for two years in Europe, living with one of her mother's close friends in Dresden, Germany.

It was during her community service activities that she met Hugh H. Cantrell, a Navy pilot and executive of Brooklyn Union Gas Company; they were married in 1920.

[1] Eventually she was able to command upwards of $55,000 for serialization rights to her novels, which appeared in publications such as Cosmopolitan, Good Housekeeping, and The Ladies Home Journal.

She was listed as a "guiding faculty" member, along with other "faculty", including Bennett Cerf, Bergen Evans, Bruce Catton, Mignon G. Eberhart, John Caples, J. D. Ratcliff, Mark Wiseman, Max Shulman, Rudolf Flesch, Red Smith, and Rod Serling.

[11] The advertising drew sharp criticism and accusations as deceptive because the inattentive reader may have inferred from the ad copy that the listed famous writers personally reviewed and provided critiques of students' work, which was not true.