Faith and Beauty Society

The BDM-Werk Glaube und Schönheit (German for BDM Faith and Beauty Society) was founded in 1938 to serve as a tie-in between the work of the League of German Girls (BDM) and that of the National Socialist Women's League.

Nazi Germany's Reichsjugendführer (RJF; "National Youth Leader") Baldur von Schirach established the Faith and Beauty Society in 1938[1] to act as a link between the Bund Deutscher Mädel (BDM) and the Nationalsozialistische Frauenschaft.

The general idea was that "girls" should take part in working for the whole Volksgemeinschaft (German community) before they either went on to jobs or – ideally – to marry and have children.

The Society, initially run by Clementine zu Castell-Rüdenhausen [de], mainly aimed towards priming the young women for their future tasks as wives and mothers, and while courses offered ranged from fashion design to healthy living, the overall idea was to teach them home economics so they would "properly" run their households, cook well for their families, and care properly for their children.

And we need girls who, through healthy bodies and balanced minds, embody the beauty of divine creation.

Emblem of the BDM-Werk Glaube und Schönheit
BDM girls dancing the Saxon Greeting in 1941