For 360's second studio album, he worked with producers such as M-Phazes, the 2010 winner for 'Best Hip Hop Release', and Styalz Feugo.

[5] In an interview with 'All Aussie Hip Hop', he stated: "I think when I write personal and honest music that's when I shine, and that's the angle I've taken with this new album.

"[6] He also referenced the title track, stating that he loved the lyric "even when I'm falling I'm flying", and thought it effectively summed up his outlook on life.

It was certified double platinum by the Australian Recording Industry Association (ARIA) for shipments of over 140,000 copies.

Adams called it a "refreshing antidote to every egotistical rap you've endured" and compared the "flow" of his title track to that of Eminem's "Lose Yourself".