Following a short dancing career,[1] she entered the music industry and released her debut album in 2010 which peaked at number three in Denmark and went on to be certified platinum.

Fallulah has been compared to Florence and the Machine, Timur Bairam, Marina and the Diamonds and Bat for Lashes.

[12] On 30 October 2009, she released the theme song for the Danish film Simon and Malou entitled "No Time for Love", written by Bryan Adams and Gretchen Peters under the name Maria Apetri.

[13] Her single "Bridges" was the most played track, from a home artist, on DR P3 in 2010,[14] and on 15 January 2011, Fallulah won the prestigious "P3 Guld" award.

Early in 2011, Fallulah had another hit with the song "Out of It", which was played as the intro for the so-called depression comedy Lykke on national Danish television.