[1] After modelling and working as an administrator, in July 2003, Alam took a job as personal assistant to executive director David Davies at The Football Association, based at the organisation's headquarters in Soho Square, London.
When the relationship with Palios ended, she had an affair with then England football team manager Sven-Goran Eriksson.
At the time Eriksson was in a relationship with Nancy Dell'Olio, though shortly before he had had an affair with TV presenter Ulrika Jonsson.
[4] Clifford brokered a number of deals for Alam, who was reportedly paid £400,000 for publication of kiss-and-tell stories about Palios and Eriksson in The Mail on Sunday and The News of the World.
[5][6] In October 2004, Alam made claims against the Football Association of sexual harassment, unfair dismissal, and breach of contract.