[1] Flex was instrumental in founding FLOW 93.5 in Toronto, the first urban music-format radio station in Canada when it first went on the air in 2001,[2] and where he was the station's first Music Director and Vice President of Business Development.

School - Reality Education & Applied Life Skills a not for profit organization that engages primarily youth from inner city and marginalized communities worldwide.

"What celebrity does is that it creates an umbrella under which you can do all those things with a higher level of impact.

"[4] Flex was the original manager of Maestro Fresh Wes, Canada's first mainstream rapper,[5] and has also taken several former Idol contestants under his wing to promote their albums, such as Gary Beals and Toya Alexis.

[6] In 1994 he was featured in Andrew Munger's documentary film Make Some Noise.