It was released as the second single from their sixth studio album, All Hours (2011), and made available for digital download on July 26, 2011 by Nettwerk in the United States.

An electronica song, "Fascinated" uses keyboards and a repetitive, simple chorus throughout its duration; Ivy's take on the production was called "European" by one critic.

[2] While recording of the track was done exclusively by the members of Ivy in their respective homes,[3] "Fascinated" was written and produced by Adam Schlesinger and Andy Chase.

[10] The visual was directed by Schlesinger's close friend Adam Neustadter, who helped in creating a "colorful" and "vaguely disorienting clip" for the band.

Three dancers, including a mime, a woman with sunglasses, and a ballerina, perform various choreography as the visual gradually zooms in and out of focus, achieving a 3D effect.

Commenting on the project's final result, Schlesinger insisted that it successfully matches the song's "synth-pop vibe" through the use of "robot dancing, some vintage synths, and a guy with no face".