!, which itself was the first album the band had released after a nearly six-year quasi-hiatus from studio recording, during which they had experienced several major changes in their line-up which resulted in a significant shift in musical style.

Musically, the song matches the stylistic direction of the rest of the album, featuring a guitar and keyboard-driven rock sound which Johnny Loftus of Allmusic described as a "concise [slice] of new wave-inspired pop that retain[s] that particular Aquabatian flair for the totally wiggy".

[1] Lyrically, the song satirizes social fads and popular fashion, in particular that of the goth and emo subcultures, likening people who adhere to such scenes as "zombies".

on the album's "Special One-Year Anniversary" DVD, singer Christian Jacobs explained that the song was written as the band's reaction towards the newest trend in what he called "fashion rock", popular music that was merely a "soundtrack to the clothes that you wear".

and the band's extensive, well-hyped touring schedule, The Aquabats appeared as musical guests on the September 23, 2005 episode of the G4 news and variety program Attack of the Show!

[8] The first half of the video depicts four groups of varying subcultures - specifically, what appear to be goths, New Romantics, preppies and hipsters - as they square off in a dark alleyway and start fighting each other, intercut with footage of The Aquabats performing the song on a soundstage.

The band is cornered into a dilapidated shack where they try to fight back with their instruments, but at the end of the video are ultimately overpowered and given fashionable makeovers, turning into zombies themselves.