Fast food advertising

After hearing years of criticism of a fast food diet's harmful effects, many modern campaigns stress the availability of healthy options.

The rise in awareness of proper nutrition and obesity has decreased the income of these establishments, and their marketing campaigns attempt to rectify this.

[8] With also a target audience of children releasing these new films and incorporating toys, it uses the kids to reach out to their parents pockets because of their large investment.

For example, in 2005, Carl's Jr. debuted a controversial ad featuring a bikini-clad Paris Hilton writhing sensuously on an expensive Bentley luxury car while enjoying a large burger.

They also called for the disassociation of television and film characters from fast food and stopping celebrities from appearing in such advertisements.

Faced with restricted television, radio and print regulation, many fast food companies have started making use of Internet advertising to reach their customers.

[15] On June 3, 2004 KFC withdrew American television commercials claiming that "fried chicken can, in fact, be part of a healthy diet" after reaching a settlement with the Federal Trade Commission.

A study estimated that this led to a 7% reduction in the average weekly household purchase of foods high in fat, salt, and sugar.

Domino's Pizza have sponsored Sky One's screenings of The Simpsons in the UK for many years (But reported because of new regulation on advertising that the deal may end).

Fast food companies were major sponsors of the Saturday morning cartoons in the United States, where they advertised their children's meals.

Fast food ads often portrayed snacks as enjoyable and depicted them with vibrant colors and animated characters, which appealed especially to children.