[9] Later she participated in a one-year study project on the implications of science on personal identity as part of a University of Michigan Knight-Wallace fellowship.

)[15][16] Psychology Today described the book "not only...highly entertaining and titillating" but "scientifically rigorous and informative",[16] while New Scientist called The Score "at its best when it is exploring the advantages or peculiarities of other species".

In a Salon interview she discussed the evolution of human gender roles, including the theory that risk-taking behavior in men evolved through sexual selection.

[31] She continues to write for Knight, reviewing and criticizing science journalism, focusing on media coverage of controversial topics[32] and uncritical reporting on questionable research.

This blog was launched in 2012 with a review of the controversy among historians over whether Ben Franklin's famous experiment with a kite in a lightning storm ever really happened.

Flam's articles have frequently been republished by other journals and sites, including The Washington Post,[35] the News Herald,[36] The Japan Times,[37] and the Richard Dawkins Foundation.

[38] While writing the Planet Of The Apes blog for the Inquirer, Flam wrote an article about evolution as though the responses had been written by her cat, Higgs, to emphasize the simplicity of the reasoning.

At first her appearances were related to her book, The Score, such as when she discussed it as part of the 2008 Wistar Author Series,[45] and her talk, Are Males the More Interesting Sex?

[47] In 2013 she presented a series of 3 lectures on science communication at the Kavli Institute for Theoretical Physics of University of California, Santa Barbara.

[48] In Life on Mars and Neanderthal Clones: Why Weird Science Gets on the Front Page and What You Can Do About It, she discussed the motivation of journalists, explaining to the scientist audience why certain stories garner a majority of attention from popular media.

[52][53] Flam was a presenter at the 2013 edition of The Amaz!ng Meeting, speaking on the importance of countering misleading and uncritical media coverage,[54] and later blogged about her experience interacting with the skeptics, magicians, and scientists who attended.

Flam won 1st place in the Special Projects category of the Pennsylvania NewsMedia Association's 2011 Keystone Press Awards[58] for her article Faulting the Forensics.