A promotional single of the song was released in Europe and the United States, by respective record labels.

On 16 April 2007, the same day as the European release date, the music video for the title track debuted on Porcupine Tree's MySpace, though it was temporarily removed a day later in the wake of the shootings at Virginia Tech due to the band finding the content, namely children wielding guns, distasteful at the present.

On 25 April 2007, the video was launched on the Fear of a Blank Planet microsite to view in high resolution and was replaced several months later by the live projection for "Sleep Together".

The video is now included as a bonus along with the 17-minute film for "Anesthetize" on the DVD-A version of Fear of a Blank Planet.

The live version of the track was recorded on 7 November 2022 at the Ziggo Dome arena in Amsterdam, Netherlands by Music for Nations.