It was known as the Federation of Quebec Maple Syrup Producers (French: Fédération des producteurs acéricoles du Québec, FPAQ) until 2018.

Together, the producers establish policies, negotiate their selling strategy, enforce production quota, set up quality criteria and sponsor promotional activities.

The QMSP aims to spread consumer awareness of their product in Japan in order to increase their consumption and Quebec’s exportation.

The QMSP has engaged in an agreement with Tokyo DisneySea, a Disney theme park, to promote maple syrup and encourage people in Japan to purchase and consume it.

[citation needed] Market strategies in Quebec are common as well; however they aim to further educate and to keep the maple syrup legacy alive in the future generations.

[12] In 2008, following multiple years of poor production, the reserves were depleted, causing a price hike and the loss of markets for pure maple syrup.

[11][13] In August 2012, thieves were reported to have stolen roughly 1,000 tonnes (1,100 short tons) of syrup worth CA$30 million from the new ISR facility in Saint-Louis-de-Blandford.

[11] Slightly over a month later, police seized maple syrup stocks from a Kedgwick, New Brunswick, exporter on suspicion that it had been purchased from a Quebec supplier connected to the ISR theft.

[19] On 25 January 2018, maple syrup producers Nathalie Bombardier and Daniel Gaudreau had their supply seized by the Sûreté du Québec, due to their refusal to sell their surplus production through the Federation.