Feed (2002) is a cyberpunk, satirical, dystopian, young-adult novel by M. T. Anderson, focusing on issues such as US American hegemony, corporate power, consumerism, information technology, data mining, and environmental decline, with a sometimes sardonic, sometimes somber tone.
From the first-person perspective of a teenaged boy, the book takes place in a near-futuristic American culture completely dominated by advertising and corporate exploitation, corresponding to the enormous popularity of internetworking brain implants called feeds.
The novel portrays a near-future in which the feednet, a huge computer network (apparently an advanced form of the Internet), is directly connected to the brains of about 73% of American citizens by an implanted device called a feed.
The feed allows people: to mentally access vast digital databases (individually called "sites"); to experience shareable virtual-reality phenomena (including entertainment programs, music, and even others' memories); to continually interact with intrusive corporations in a personal preference-based way; and to communicate telepathically on closed channels with others who also have feeds (a feature called m-chatting).
Throughout the book, corporations appear to hold the true power in the United States, leading to the destruction of the environment and leaving the president virtually helpless as the Global Alliance, a coalition of other countries, begins contemplating war with the U.S. Titus and his thrill-seeking teenaged friends meet teen girl Violet Durn, whose critically questioning attitude is completely new to the others.
She plans to show interest in a wide and random assortment of products to prevent the corporations that control the feed from developing a reliable consumer profile of her.
Meanwhile, an environmental disaster affecting Mexico causes the Global Alliance to prepare to go to war with the United States.
In an act of grief, he sits on his floor naked and orders the same pair of jeans continuously over the feed until he is entirely out of "credit", which is their form of currency.
When he meets Violet, Titus begins to help her "resist the feed", but ultimately abandons this project as he gives in to peer pressure and the alluring advertisements.
Anderson presents a futuristic sociocultural downfall of the United States, portraying a deterioration of language and thought through the voice of Titus.
The reader is positioned to feel as though they can not rely on Titus's view of the world, as it is often skewed by media, friends, family, and temporarily by Violet.
[3] Titus's perspective also plays an important role in explaining the conditions of society—he speaks in the contemporary vernacular, expresses apathy towards the political events, and detests learning anything beyond what is required of him in School™.
[citation needed] Another characteristic of Anderson's writing in Feed is his ability to create authentic adolescent voices.
Through this sometimes humorous technique, Anderson critiques the negative effects of a loss of independent thought in terms of the character's deteriorating morality.
[5] In addition, the story's text interrupts the narrative with commercials for consumer products, Feedcasts, pop songs, and news snippets.
This element lends to the apathetic characterization of the teens in the novel as well as causes the reader to question the moral complexities to understanding a consumerist, globalized world.
[3] Even with the quick information access provided by the feed, the vocabularies of characters present in the novel are minimal, though full of futuristic slang.
[3] Anderson depicts the failing futuristic society as an outcome of constant consumerist influence through his characters' dialogue, thoughts, and description of their surrounding environment.
Anderson shows the characters' complete obliviousness to the dangers of trademarked clouds, meat walls, and toxic oceans, as a result of their feed.
[7] As the novel progresses, the illusion of consumer gratification is represented directly through the girls' near-hourly trips to the bathroom to keep up with the hairstyle and fashion trends.
[7] The girls' identity is absent without their ability to adhere to trends and current styles, furthering Anderson's point of dehumanization through a consumerist society.
[8] Also highlighted is Anderson's display of a nagging presence of advertisements and propaganda, endlessly directing the characters toward their next purchase.
[7] The feed itself is considered a tool for education, but it is controlled by major corporations with the intent of creating consumer profiles.
Most evident of the feed's anti-education objective is Titus's apparent lack of skills in reading and writing, and his sparse vocabulary.
[13] The New Zealand singer Lorde claims that Feed influenced her when she was writing the critically acclaimed album Pure Heroine.