Felicia namaquana is a glandular-hairy, branching annual plant of up to 25 cm (10 in) high that is assigned to the family Asteraceae.

The leaves are alternately arranged along the branches except for the basal pair, narrowly to broadly inverted lance-shaped, up to about 6 cm (2+2⁄5 in) long and 2–10 mm (0.08–0.4 in) wide, with a blunt tip, an entire margin, with one central vein, and a roughly and glandular hairy surface.

[2][4] The firm and large flower heads sit individually on top of an almost leafless, hairy stalk of up to 10 cm (4 in) long.

Many female ray florets with a light blue, rarely yellow, strap, are 2 cm (4⁄5 in) long and 21⁄2 mm (0.1 in) wide, with a hairy tube.

In the center of each corolla are five anthers merged into a tube, through which the style grows when the floret opens, hoovering up the pollen on its shaft.

[2] The pers poublom occurs in the wild from Namibia, through Bushmanland and Namaqualand, via Hantam to Worcester and extends eastwards into the Great Karoo.