Felicia westae is a sparsely branched shrub growing up to 40 cm (1+1⁄3 ft) tall, that is assigned to the family Asteraceae.

In the center of each corolla are five anthers merged into a tube, through which the style grows when the floret opens, hoovering up the pollen on its shaft.

Surrounding the base of the corolla are many, yellowish white, shallowly serrated, more or less deciduous pappus bristles, all about equal in length at 6 mm (0.24 in).

[2] Felicia westae was known from many observations near Humansdorp in the southwest of the Eastern Cape province of South Africa, where it occurred on river banks in low-lying areas near the coast.

It is considered to be endangered because its habitat suffered from expanding agriculture and timber plantations, while on the riverbanks it is out-competed by invasive plant species.