AGCO GmbH[1] is a German manufacturer of agricultural equipment based in Feucht, Germany, located just southwest of Nuremberg in Bavaria.

Currently, AGCO in Germany has the industry's largest product range of mowers, tedders and rakes.

The logo is also a vibrant red square with a white circle inside which states Fella in bold black letters.

[3] The origin of the name Fella is not entirely clear, however, the common belief is that it was derived from the Egyptian word fellah meaning farmer or peasant.

World War I would soon be over and there would undoubtedly be an increase in farm equipment demand and sales and metal working production.

The Board members of Isaria-Zählerwerke, which included Hackl, decided to undertake the Bayerische Harzprodukte-Fabrik GmbH, a company that produced wood products.

When Josef Hackl brought his idea to the Board members of Isaria-Zählerwerke and the Bayerische Harzprodukte-Fabrik GmbH, they thought it could work and decided to undertake it.

They decided to give the Bayerische Eggenfabrik AG (later to be known as Fella-Werke GmbH) a beginning share capital of 300,000 German Marks to set up the new company.

[6] Löffler left Isaria-Zählerwerke on 31 December 1917, and on 1 January 1918, he became Managing Director of the Bayerische Eggenfabrik AG in Feucht, Germany.

Fella has still been making technical innovations in the field with the world’s largest mounted disc mower (working width: 33.92 feet (10.34 m)), the 36.09-foot (11.00 m) and 42.65-foot (13 m) tedders, and the TS 40000 rake.

The present product range is focused on forage harvest implements: mowers, tedders, and rakes.

These come with several different options; tine or roller conditioners as well as a conveyor belt to form a swath immediately after mowing.

Because of these modifications that helped increase productivity, and improve flexibility and quality, Fella won the 1998 International Best Factory Award.