According to The New York Times, "Unlike the more mainstream Mormon blogs – known collectively as the Bloggernacle – that by and large promote the faith, this online diary focuses on the universal challenges of mothering young children and on frustration with the limited roles women have in the Church of Jesus Christ of Latter-day Saints.

[1][2][3] During the 2004 American presidential election, Butterworth felt she couldn't discuss her liberal, feminist politics in her local LDS social circle.

[4] fMh provided a place to focus on women's issues, such as abortion, education, polygamy, parenting, and Mother in Heaven.

[3][7] The number of regular contributors eventually grew to a widespread group of women from England,[8] New York City,[9] Australia,[10] Massachusetts,[11] Missouri,[12] Idaho,[13] and Utah.

[14] Some notable figures in Mormon studies have participated with fMh, including Laurel Thatcher Ulrich,[15] Todd Compton, Margaret Toscano, and influential players in the Bloggernacle.