The monthly considers itself a feminist publication with a clear aim of changing the situation of women in the Moroccan society.

[6] The magazine covered critical articles in the 1990s on sexual exploitation, domestic violence and harassment at schools against women.

[7] In addition, the magazine offers long interviews with politicians, artists and activists and features articles that often criticize the patriarchal aspects of society.

[8] In 2007 each issue sold around 13.500 copies,[9] which made it the most widely read monthly French language magazine in the country.

It has an Arabic sister publication, Nissae Min Al Maghrib, which sells more than twice as much.