The brick building is a rare intact example of turn-of-the-century commercial architecture during Second Land Boom (1887 – 1905) after the tracks of the Southern Pacific Railroad arrived in Ventura.

[1] The building was originally occupied by a general merchandise store and bakery operated by Jules Feraud, an immigrant from France.

By 1890, Feraud had moved his bakery, which by then also included a grocery store and saloon, to a wood-frame structure on the southwest corner of Main Street and Ventura Avenue.

In later years, Feraud was assisted in operating the business by his sons, Anselmo, Frank, Charles, Ernest, and Anthony.

His family was among the original settlers of what was known as "Tortilla Flats" and he was considered a local icon cutting hair for generations of Venturans on the West Side.