In May 2012, a television advertisement emerged by made by Young & Rubicam, an American advertisement agency owned by the British agency WPP plc and made on behalf of the Argentine Presidency, entitled Olympic Games 2012: Homage to the Fallen and the Veterans of the Malvinas, featured Zylberberg training in the Falkland Islands.

[1] The video features Zylberberg outside the Globe Tavern, doing dips on benches, then running past a British red telephone box.

He then carries out step-ups on the islands' Great War Memorial honouring British sailors who died battling the German fleet in 1914, and finally ends with the quote "Para competir en suelo inglés, entrenamos en suelo argentino" ("To compete on English soil, we are training on Argentine soil.").

The clip was first aired on May 2, the 30th anniversary of the sinking of the ARA General Belgrano,[1] involving the death of 323 troops, nearly half of Argentina's total 649 losses during the Falklands conflict.

However there is speculation that Zylberberg was dropped to avoid adverse attention to the team and potential media frenzy when players land in London in July 2012.