Fictional brand

[4] Examples include Harry Potter’s Bertie Botts’ Every Flavour Beans, now available as real candy manufactured by the Jelly Belly Company; Duff Beer, a beer brand now available for consumption in Europe which initially appeared in The Simpsons; and Staples' Dunder Mifflin paper, from TV show, The Office.

Some are tied to specific fictional universes, like the Big Kahuna Burger fast food restaurants in Quentin Tarantino's films, but many appear in unrelated properties.

[5] For example, the fictional cigarette Morleys were created to avoid paying royalties to Marlboro when actors are filmed smoking.

[5] Fictional brands offer more realism than unbranded objects because they have packaging, logos, and aesthetic designs similar to real-world products.

[8] Fox partnered with Breweries to sell Duff beer in markets that did not have strong protection for fictional products, starting in Chile and later expanding into other parts of South America and Europe.

For example, a restaurateur filed for a trademark on and attempted to open "THE KRUSTY KRAB" seafood restaurants in California in 2014.

During the Second Industrial Revolution, "Acme" was used as a brand name for many mass-produced consumer goods, in part for the benefit of appearing at the front of alphabetical listings like a telephone directorys or mail order catalogs.

In 2015, 20th Century Fox, the producer of The Simpsons, began selling licensed Duff beer in Chile, with a view to driving out brandjacking.

[15] Finder-Spyder is a fictional Web search engine that appears in numerous television shows, used in the same manner as the fictitious 555 telephone number in TV and film.

[16][17] It has been called "an unofficial, open source stand-in for Google and its competitors" (used as a legality-free alternative to a brand-name product),[16] and "the most popular search engine in the TV universe.

These parodies would often appear in the Nickelodeon sitcoms iCarly, Victorious, Sam & Cat and Henry Danger.