Fictionwise, owned by Barnes & Noble since 2009, was one of the largest electronic book sellers in North America with an estimated 1.5 million ebook content units sold in 2008.
[citation needed] After the eReader acquisition, Fictionwise immediately began expanding platform coverage of the eReader eBook format to include the three most recent versions of the Symbian operating system, the newer Mac OS X operating system, and the iPhone and iPod Touch platforms.
[citation needed] On March 5, 2009, Barnes & Noble acquired Fictionwise for $15.7 million in cash (plus the potential for earn-outs).
Barnes & Noble said it planned to use Fictionwise as part of its overall digital strategy, which included the launch of an e-Bookstore later that year.
In March 2010, Fictionwise discontinued its "Buywise Club" which, in exchange for a membership fee, had offered discounted pricing for all their ebooks.