[3][7] The term human-oriented sexualism has also been coined to describe the social norms that marginalize fictosexuality.
[9][15] Sociologist and queer theorist Yuu Matsuura argues that sexual attraction to fictional characters subverts established norms in a different manner from Judith Butler's performativity[clarification needed].
[8] The subversion is "transforming the method of perception or the way of desire through animation constructing the beings of a category that did not exist before.
According to queer theorist Yuu Matsuura, human-oriented sexualism is closely related to heteronormativity.
[2][22] Furthermore, it has been observed that human-oriented sexualism shares roots with transphobia, operating within the same structural framework.
"[23] According to Matsuura, fictosexuals have been marginalized or concealed in societies that adhere to the norm of sexual attraction to human beings.
[1][8] Japanese school administrator Akihiko Kondo, who identifies as a fictosexual,[25][26] symbolically married Hatsune Miku in 2018.
[30] Izumi Tsuji, secretary of the Japan Youth Study Group at Chuo University, where he is a sociology of culture professor, described Kondo as "a pioneer for the fictosexual movement".