It was released on February 17, 2020, serving as the title track for their first studio album Bloom*Iz.
It was also announced by MNET that the broadcast would be canceled due to controversy over the Produce 48 rankings being manipulated.
[3] On January 23, 2020, another official statement was released by MNET, announcing that Iz*One would be resuming activities in February.
It announced that member Kwon Eun-bi would be halting from promotional activities after the doctor recommended she rest.
[5] In South Korea the song peaked at number three, becoming the group's first ever top 10 hit in the country.