Fifty Fifty (group)

The group consists of five members: Keena, Chanelle Moon, Yewon, Hana, and Athena.

Originally a four-piece ensemble, Saena, Aran, and Sio left in 2023 following the termination of their contracts.

[1] Furthermore, it made them the first K-pop girl group to enter the top ten of the UK charts.

[2] Later that year, amidst a series of legal disputes and allegations surrounding the group's contracts and treatment by Attrakt, group members Saena, Aran, and Sio had their contracts terminated, leaving Keena as the only remaining member in the label.

[4] In 2019, Attrakt CEO Jeon Hong-joon and the CEO of performance production company KAMP met in Singapore during a festival and decided to work together to produce a global K-pop girl group, with KAMP in charge of the overseas marketing.

Twelve trainees were recruited by Jeon for a year starting in December 2019 and were finally reduced to four through monthly evaluations.

[5] In January 2021, KAMP left the project due to differing views over the global strategy.

The following May, Ahn and two other KAMP employees who had been involved in the project resigned and established The Givers: while Jeon was in charge of raising money, Ahn chose the music direction and trained the members in music theory, singing, dancing, rapping, acting and English.

[5] More than ₩20–30 million a month was spent on the group, and more than a billion was invested in the production of four music videos.

[4] The same day, a pre-released music video for the song "Lovin Me" was released on their official YouTube channel.

The album contains the first journey of girls who yearn for freedom beyond the chaos of reality and eventually move on to a utopia.

It consists of four tracks – "Higher", which has an R&B pop feeling that sings about the world of ecstasy and dreams, "Tell Me", a city pop song, "Lovin Me", which conveys a message of comfort to young people who are going through growing pains, and "Log In", which expresses the movements of girls who rebel to escape from the suffocating real world with intense performances.

[30] The news of the injunction was belatedly revealed to the public after Attrakt accused Warner Music Korea and Ahn Sung-il of trying to get the members to violate their contracts to sign with another agency.

[31] While both parties denied the claim, Attrakt filed criminal charges against Ahn and three other individuals for fraud, breach of duty, and obstruction of business.

[32][33] The ongoing lawsuit resulted in the cancellation of advertising contracts and the KCON LA 2023 appearance scheduled for August 19.

[52] On March 11, 2024, the three former Fifty Fifty members lost their breach of trust claim filed against Attrakt, after the police decided to dismiss the investigations of Attrakt on charges of alleged embezzlement, having found that there was no evidence of suspected criminal activity in the case.

Fifty Fifty's official logo (2022–2024)
Fifty Fifty in April 2023
L–R: Sio, Saena, Aran, and Keena
Keena, the only member of Fifty Fifty who returned to Attrakt