His major influence in starting a senior newspaper was Maggie Kuhn, founder of the Gray Panthers.
As a 22-year-old reporter, Davis heard Maggie Kuhn speak at Quinsigamond Community College in Worcester, Massachusetts.
In the United States, people over 50 are responsible for more than half of consumer spending, but no more than ten percent of marketing budgets are devoted to targeting them.
The editorial content features articles about health and longevity, travel and recreation, financial stability in retirement, social issues and legislation affecting people over 50, and people over 50 with unique or inspirational personal and professional stories.
In addition to mail subscriptions, the newspaper is distributed to over 600 high-traffic locations throughout Eastern and Central Massachusetts.