Movie star
In the early days of silent movies, the names of the actors and actresses appearing in them were not publicized or credited because producers feared this would result in demands for higher salaries.
Promotion in advertising led to the release of stories about these personalities to newspapers and fan magazines as part of a strategy to build brand loyalty for their company's actors and films.
[6] Hollywood "image makers" and promotional agents planted rumors, selectively released real or fictitious biographical information to the press, and used other gimmicks to create glamorous personas for actors.
Publicists thus "created" the "enduring images" and public perceptions of screen legends such as James Dean, Judy Garland, Rock Hudson, Marilyn Monroe, and Grace Kelly.
"[7] In the 1980s and 1990s, entertainment companies began using stars for a range of publicity tactics including press releases, movie junkets, and community activities.
Egypt's famous movie stars in the 20th century include Youssef Wahbi, Fatima Rushdi, Leila Mourad, Anwar Wagdi, Naguib El-Rihani, Taheyya Kariokka, Ismail Yassine, Faten Hamama, Salah Zulfikar, Shadia, Soad Hosny, Shoukry Sarhan, Rushdy Abaza, Nadia Lutfi, Ahmed Mazhar, Sanaa Gamil, Ahmed Zaki, Nour El Sherif, Mervat Amin, Adel Emam, Naglaa Fathi, Yousra, Mahmoud Abdel Aziz, Hussein Fahmy, Sherihan, Mahmoud Yassin and Samir Ghanem.
[22] Indian actors like Raj Kapoor, Nargis[23] and Mithun Chakroborty were household names in the Soviet Union,[16] with films such as Awaara (1951) and Disco Dancer (1982) drawing more than 60 million viewers in the country.
Many of these movie star have acted in all four countries[citation needed] In the Philippines, their most recognizable thespian consisted of Nora Aunor, Vilma Santos, Sharon Cuneta, Maricel Soriano, Christopher de Leon, Joseph Estrada, Jose Padilla, Fernando Poe Sr., Fernando Poe Jr., Rudy Fernandez, Dolphy, Palito, Ramon Zamora, among many more.
[citation needed] Malaysia's most renown film celebrities are P. Ramlee, Yusof Haslam, Jins Shamsuddin, Michelle Yeoh, Eman Manan, Alex Komang, etc.
[citation needed] Other, more recent movie stars include Romalis Syafril, Erra Fazira, Rosyam Nor, Shaheizy Sam and Maya Karin, from Malaysia; Nicholas Saputra, Vino G. Bastian, Dian Sastrowardoyo, Tora Sudiro, and Iko Uwais, from Indonesia; Claudine Baretto, Piolo Pascual, John Lloyd Cruz, Jericho Rosales, Aga Muhlach, Kristine Hermosa, Dingdong Dantes, and Bea Alonzo, from the Philippines; and a few from Singapore, such as Aaron Aziz and Adi Putra.
