The first installment of the awards were held for Bengali, Assamese and Odia films in a ceremony on 29 March 2014.
[2] On 8 March 2014, in a press conference held at Kolkata, the Worldwide Media group announced that Filmfare Award is debuting in Eastern India to honour the best cinematic artistic talent of the region.
In the inaugural installment, awards in 29 categories would be given away at the Science City auditorium, Kolkata on 29 March 2014.
[3] Bengali film actor Prosenjit Chatterjee was present as the chief guest in that occasion.
[5][6][7] Thereafter two other press conferences followed in Bhubaneswar on 11 March[3][8] and Guwahati on 14 March 2014[9][4] in the presence of Odia film actor Anubhav Mohanty and Assamese film actors Kopil Bora and Zerifa Wahid respectively.