Magazines Television Internet Filmi pop (Urdu: فلمی موسیقی filmi mosiqi) is a term first coined by Pakistani music journalist, Ali Tim in 1990 but made famous by the country's most influential pop critic, Nadeem F. Paracha.
In 1966, a talented young playback singer Ahmed Rushdi (now considered one of the greatest singers of south Asia) sang the first South Asian pop song ‘Ko Ko Korina’"[1] for the film Armaan.
Paired with Runa Laila, the singer is considered the pioneering father of pop music, mostly hip-hop and disco, in South Asia.
[2] Following Rushdi's success, Christian bands specialising in jazz started performing at various night clubs and hotel lobbies[3] in Karachi, Hyderabad and Lahore.
Rushdi sang playback hits along with Laila until the Bangladesh Liberation War when East Pakistan was declared an independent state.