[3] In a September 2017 interview with Digital Spy Harry McVeigh said that the band planned to begin recording in 2018 for their next album.

"[3] During this time, the band's contract with BMG ended leaving them stranded to find another record label before working on a new album.

[6] Recording for the album took place in London and in San Francisco, where the band lives on a part-time basis.

[8] In an interview with Mark Millar of XS Noize, McVeigh said of "Tokyo" that when they were writing it "we had been listening to some cheesy 80s ballads and based the foundation of that song on that."

[14] Writing for Clash, Robin Murray described "Believe It" as "rousing, anthemic post-punk inclined songwriting, [that] actually deals with therapy, and the differing perspectives that exist around it."

The music video for "Believe It" was aired on the band's YouTube channel on 26 November 2018, and publicly released for television on 1 December 2018.

The video was directed by Mexican film director, David Pablos,[18] who is known for his previous works such as The Chosen Ones.

Filming for the music video took place in Pablos' home town of Tijuana, Baja California, Mexico.

[18] Pablos had previously directed the music video for "Take It Out On Me" from their fourth studio album, Friends.

[23] In further describing their work with Pablos, McVeigh told Sam Taylor in Dork magazine that Pablos' "unique knowledge of the area affording us access into some of the city's most stunning and bizarre locations helps bring to life his vision of stories of love and loss.