[5] His fanzines received positive reviews from Maximumrocknroll, Punk Planet and HeartattaCk, which praised their interviews with underground powerviolence and grindcore bands, photographs and graffiti art.

[16] In March 2009, under the persona Sergeant D, McKenty launched the comedy website Stuff You Will Hate which focused on satires of the heavy metal and hardcore punk subcultures and their trends.

[23] In June 2015, McKenty established the website The Punk Rock MBA whose objective is to promote "career, business + life advice for the DIY community".

[25] In September 2017, he began uploading YouTube videos primarily analyzing the music industry with a special focus on rock and heavy metal subgenres.

[27] Later that year, he admitted that he stopped creating content because he had met his financial goals with the channel, and that he did it "for the money", stating that he has never had an interest in music to begin with.

[28] For around a year and a half, McKenty was a collaborator of URM Academy, an online education platform which focuses on producers, and in September 2017 joined them as director of marketing.